Wednesday, 21 July 2010

Press day

Yesterday was the Relative MO resort press day held at Morton's in London. It was a chance to look at the new collections from Erdem, Giles, Emma Cook, and Markus Lupfer, amongst others. New Australian label Dion Lee, whose architectural dresses and razor sharp pleats, were a hit with everyone and cemented the brand as one to watch.

The Erdem rail had a noticeable buzz around it. Up close the intricacy of the designs and the work (and love) that goes into them is really apparent ...
The colours and the prints look amazing and utterly modern.

Emma Cook's trompe l'oeil t-shirts and digital prints are elegant and feminine ...
The whole room was crammed with clothes that you could totally fall in love with.

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