Friday, 9 July 2010

Sneak look at the new season

John Lewis held their Christmas press day this week at One Marylebone, an old church in London, complete with fake snow and Christmas trees. As expected from JL there were a million and one fabulous gift ideas but the fashion was the real gem in the crown.

This was the first JL press day with a catwalk (great styling from Charlie Anderson Sumner), which, mixed with the fantastic set design, really showed the clothes off to their best.

With designer collaborations (Alex Monroe, Philip Treacy, Terry de Havilland and Celia Birtwell amongst others) to coincide with a shop refit for the Oxford Street store in September there's plenty to be excited about.
The Celia Birtwell prints come from illustrations that she designed in the 60s and fit the whimsical, floral mood for autumn that came from the catwalks. All the PRs wore her prints and looked fabulous.

My favourite other pieces were a black leather biker jacket by Diesal ....
.... an Oasis sheepskin jacket ...
... and the great collection from Belstaff ...
Autumn's not looking so bad.

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